difficult and stressful economic times, it is a great idea to go back
to the drawing board, review your strategies, and redefine your business
Remember when you last reviewed your vision and mission? It’s
a good time to go back to that early view of what you hoped for your
business and reevaluate it. What is your revised and current vision
for your business? What is your primary mission for you and your company?
One way to start thinking about this is to remember your values. Are
you placing integrity at the top? Are you remembering the discipline
it took to get started? It’s also going to take discipline and
determination to revamp your business and to have it succeed in these
lean times. What other values are important to you and your staff? Which
ones will help right now with these current stresses? These are some
important considerations for aligning your business in the current market.
Other important factors are
your goals. What are the goals that you set forth when you started your
business? What goals are going to be important for the next year? For
example, survival would be good goal! What budget changes are necessary
to survive the next year? A few months ago we tightened our belts ,
and now we are probably going to have to develop an even leaner plan.
Goals for your personnel are just as important as your economic ones.
What is needed for staff relations? This might be a good time to make
an effort to improve company communication skills. When you think about
it, there is nothing more important than communication. It is the basis
of success with your customers, and it is the primary factor that determines
the success of all personnel relations. Consultation or coaching could
be obtained for management or other personnel.
An important question is
whether there is any conflict, personnel relations’ issue, or
other unfinished business that is kind of hanging there and unresolved
in your office. Resolving these sensitive issues will eliminate unnecessary
stress in the company. One on one meetings, group brainstorming, and
company retreats are good ways to get to, and address, these issues.
This is another occasion when consultation might be useful. Conflict
resolution skills can be improved, and will relieve underlying tension
Lastly, stress and anxiety
management techniques are extremely important. This can also be a topic
for business meetings. One technique that you might experiment with
is mindfulness practice. The author, Jon Kabot Zinn, has successfully
trained medical staff in mindfulness techniques. Mindfulness has been
shown to reduce stress and anxiety, reduce judgmental tendencies, lower
or eliminate depression, and increase relaxation.
By implementing these strategies
you will increase your chances of surviving a very lean, difficult,
and stressful time. I hope these suggestions help
to increase goodwill and optimism in your business.